The Team Content One at K-Arts Is Officially Invited to the Tribeca Film Festival with Rain Fruits

An immersive media film Rain Fruits produced by the Team Content One at the Korea National University of Arts (K-Arts) was invited to the Cinema360 exhibition at the 19^th Tribeca Film Festival. Immersive media content is a multimedia format that arouses and maximizes the senses of immersion and realism of the user. It is now advancing to the form of virtual reality (VR), augmented reality (AR), hologram, etc.

Rain Fruits poetically reproduces the mingled feelings of anger, sadness, and alienation an alien worker experiences in his life in a capitalist city of Korea. The technique mainly applied in this film is called “volumetric technique.” Director Song Youngyoon, who is currently enrolled in a graduate program at the Department of Multimedia at the School of Film, TV & Multimedia, said, “I enjoyed the process of brainstorming, discussing and making mistakes with my teammates on these new techniques and contents. I learned a lot from this experience, and I hope this film would give comfort to someone elsewhere in this world.”

This is not the first time for Team Content One to be recognized for its real media content. In previous January, the team was praised by the press for Scarecrow at the Sundance Film Festival. Their other film Nine VR: Come See Me (2018) was also invited to the South by Southwest Conference & Festivals 2020. It is indeed notable how Team Content One has made to receive invitations to three different high-tech film festivals in a row.

Professor Lee Seungmoo at the School of Film, TV & Multimedia said, “It is very rare for a single team’s different works to be invited to several major international film festivals within just four months. K-Arts’ infrastructure for the creative project combined with small venture’s high techniques and the Content One Campus program all contributed to making this great accomplishment.”

Meanwhile, as a precautionary measurement against Coronavirus, the Tribeca Film Festival of this year temporarily defers the onsite festival. The alternative online event had experimentally opened from April 17^th to 26^th with the support of high-tech enterprises in the field. Founded in 2002, the Tribeca Film Festival is one of the two prominent independent film festivals along with the Sundance Film Festival. Tribeca’s Immersive exhibition and Sundance’s New Frontier exhibition are globally known for showcasing high-tech emerging media.