K-Arts
Team Content One’s Rain Fruits Is Invited to Cannes XR
A real media film Rain Fruits
produced by the Team Content One at the K-Arts was invited to the new virtual program
Veer Future Award at the Cannes XR 2020.
Director Song Youngyoon’s Rain
Fruits is a virtual reality (VR) film that poetically reproduces the meshed
sentiments of rage, glumness, and alienation of an alien worker in his life in
a capitalist city of Korea using a volumetric technique. The volumetric
technique is a skill that captures a three-dimensional space of people and
objects. The
film was sponsored by the Team Content One’s operation business partnered with midsized
firm Birdhand in the immersive media industry.
Earlier, another work by the Team
Content One, supervised by professor Lee Seungmoo and professor Cho Chung-yean
at the School of Film, TV & Multimedia, Scarecrow was highly noted
by the press at Sundance last January. Forbes remarked that Scarecrow presented
“one of the most visceral digital experiences […] ever” and VR Scout commented it
was “the project simply ahead of its time” delivering “the most impactful
moments…ever had in a VR headset.”
Indeed, Team Content One has been making
unprecedented achievements within half a year. They were invited to the 19th
Tribeca Film Festival with Rainfruits and the South by Southwest
Conference & Festivals 2020 with their other VR film Nine VR: Come See
Me (2018).
On
participating in Cannes XR, Director Song Youngyoon (a current graduate student
at School of Film, TV & Multimedia) said, “It's amazing to receive an
invitation from the film festival I had dreamed of entering and compete with
many other great works. I wish the audience re-discovers the value of people
around them after watching my film.”
Professor Lee Seungmoo
from Department of Filmmaking at School of Film, TV & Multimedia who led
the project, noted, “Our achievement is highly encouraging because it shows we
are making competitive contents in the immersive media field. It means a lot as
this field is emerging as a key to the next generation media where so-called
untact services become ever important in the post-COVID19 era.”
He added,
“K-Arts’ creative infrastructure combined with pioneering techniques and
supporting program offered by Birhand and Korea Creative Content Agency all
contributed to this success.”